These state of the art colours are very strong and vibrant and hold up to freezing and thawing with low colour loss.
Soft Gel Paste will not run with the moisture like other food colours. 
Soft Gel Paste will not break down icings especially the more delicate non- dairy whipped toppings. Now really can colour non-dairy whipped toppings with deep, vibrant tones.
Consistent from batch to batch
Will not separate or weep and does not harden
Base ingredients allow the colour to disperse immediately so you actually use less colour
It will colour the more delicate non- dairy whipped icings and toppings without breaking them down. 
Soft Gel Paste will colour: bread dough, cookie dough, cake batter, whipped toppings and icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, compound coating and white chocolate.
Soft Gel Paste will colour just about anything you need to colour. 
Soft Gel Paste represents a completely new approach to food colour formulation, delivering superior results over conventional food colours, especially when colouring icings and whipped toppings.
Gels can be used to watercolor paint onto fondant too - keep up with the latest trend of edible watercolour painting!!